2024 Agenda

Voice and data are cornerstones of the agent channel that have helped technology advisors build massive books of monthly recurring commissions. But these two broad categories are undergoing massive change as partners adopt a wide range of offerings beyond UCaaS, delving into the contact center and customer experience solutions areas. The big service providers — the leading telcos and cable companies — are also broadening their portfolios as they dive more deeply into managed security and other tech and connectivity services as they evolve their brand identities and value. But everyone in the channel has to face today’s reality that the market revolves (and will evolve) around the big service providers who are growing more dependent on partners every day. As a result, the entire partner community and ecosystem needs to understand where the big players see their channel going, what they want from partners and how they can penetrate more deeply into the small, medium and enterprise markets. It is also critical to understand the new services they want partners to bring to customers. In this session, attendees will hear from the leaders who are in charge of channel programs and the partner strategies of today’s dominant service provider organizations.