2024 Agenda

There's a lot of buzz about the power of co-selling in the channel today, but there remains mystery surrounding how to capitalize on this trend so partners can drive sales to new heights. Leading channel market researcher Canalys recently published a groundbreaking report assessing which software vendors are considered the champions and contenders of co-selling. Channel members talk about these companies and the work they're doing with leading vendors and tech providers to drive sales in an ecosystem-led world. Consider this the next-gen of selling.

In this session, attendees will hear from the leaders of some of the providers who are changing the way IT and connectivity solutions are sold. Gain an understanding of how co-selling works while exploring the concepts of influence/marketing, transaction assist, marketplaces and customer retention, among others. Channel leaders today need to understand the ins and outs of co-selling to succeed, especially when it comes to working with their vendor partners. Hear case studies from these co-selling leaders, their investments in new functionalities, how they're leveraging generative AI models and marketing to a new, ecosystem-led buyer. Learn why co-selling is one of the biggest trends of 2024.