Cassandra Gholston, CEO, PartnerTap
Cassandra Gholston is the customer and partner-obsessed CEO of PartnerTap. She is the creator of the co-sell software category and has been driving revenue with and for partners her entire whole career. Gholston is recognized for her strategic vision, which has led to massive growth for both her business and her partners’. At the height of her enterprise sales career, she had an epiphany regarding a new software product that would help every B2B sales rep save time, sell more and crush their quota with partners. In 2016 she co-founded PartnerTap, and built the industry’s first ecosystem co-selling platform. Today PartnerTap is the leading enterprise co-sell platform empowering customers such as HPE, ADP, Lumen, SAP Concur and Avant to sell faster and sell more with partners.
Gholston is a sought-after speaker who has spoken at conferences such as Ultimate Partnerships, ImpartnerCon, Catalyst Conference, Tackle Partner Event and 360 Insights. She has a bachelor’s degree in communications from Western Washington University.