Mike Crosby is a B2B technology industry analyst at Circana. He has strong, trusted relationships with top distributor, retail and VAR partners across the industry. As a former Fortune 500 sales and marketing executive, Mike has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, midsized organizations to multibillion-dollar public companies. Prior to his role at Circana, Mike held executive management positions with leading technology companies, most recently as vice president of sales and business development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research and CODI Worldwide.