2026 Agenda

The data center market is evolving rapidly. Hyperscalers dominate headlines through massive enterprise investments. What does this mean for channel partners serving the small and midsize business (SMB) market? In this keynote panel, Mike Crosby of Circana will present exclusive research on the current state and future trends of the data center market, cutting through the noise to uncover actionable insights for channel partners. Crosby will be joined by industry leaders, including major IT services and solutions provider CDW and a highly ranked MSP 501. Their keynote discussion will explore how channel partners can capitalize on the growing demand for data center-type solutions in the SMB space. They will also look at power challenges in data center deployments. And of course, they will explore how to best leverage AI both internally and for customers. As SMBs and midsize companies increasingly adopt hybrid cloud models, edge computing, and advanced storage solutions, they require tailored, cost-effective, and scalable data center strategies. Attendees will gain clarity on the real opportunities, strategies for differentiation, and how to align with customer needs in a market shaped by both hyperscaler influence and SMB-specific challenges. Don’t miss this essential discussion to position your business for success in the evolving data center landscape