2026 Agenda
Scaling Channel Impact in an AI-First World with Microsoft Marketplace
Join us for a fireside chat with Kevin LeBlanc, GM for partner and Microsoft Marketplace marketing, as he breaks down the Microsoft channel opportunity emerging from customers’ shift to AI‑first.
Customers are seeking guidance to right-size their cloud and AI investments to maximize impact and deliver value over hype. At the same time, expectations are rising—software companies need mechanisms to scale their software and shorten time-to-value, while channel partners need to curate solutions that map to specific customer outcomes. Microsoft Marketplace is becoming a force multiplier for channel‑led growth, helping partners differentiate and deliver value faster.
A seasoned IT channel ecosystem professional, Kevin brings close to 10 years of applied cloud marketplace experience. Prior to joining Microsoft, Kevin led marketing and GTM during the formative years of AWS Marketplace and has led product and partner marketing leadership roles at global software development companies such as Cisco, Splunk, and Intel Security that place a GTM preference in working with channel partners.