2026 Agenda
Overcome Cybersecurity Barriers: Empowering MSPs to Scale Security Services
Protecting hundreds or thousands of companies presents unprecedented challenges for MSPs and security-focused channel partners in today's threat landscape. With cybercriminals becoming increasingly sophisticated and AI technology empowering both defenders and attackers, managed service providers need strategic partnerships and proven methodologies to deliver comprehensive security solutions that drive sustainable growth.
In this interactive panel session, attendees will discover how leading security vendors are revolutionizing partner enablement by providing comprehensive sales playbooks tailored for today's security landscape, ROI calculators that demonstrate clear value to budget-conscious buyers, and co-selling strategies that accelerate deal closure while expanding customer relationships. These vendors understand that successful MSPs need more than just products—they need complete ecosystems of support that transform complex security challenges into profitable business opportunities.
The discussion will explore how innovative security providers are streamlining their technology stacks to reduce complexity while enhancing protection, delivering compliance-ready solutions that minimize risk and strengthen customer confidence, and developing outcome-driven platforms specifically designed for recurring revenue models and strategic capital investments. Panelists will share real-world examples of how they're helping partners cut through AI hype to deliver measurable results that justify ongoing investment from increasingly discerning buyers.
Join industry-leading cybersecurity vendors as they share actionable insights specifically designed for partners ready to transform security challenges into profitable growth opportunities. This practical session will equip attendees with proven strategies to position cybersecurity as essential business infrastructure rather than an optional expense, while building long-term client relationships and predictable revenue streams that scale with their business ambitions.