2026 Agenda

Enterprise sales success requires the sales teams and leaders of channel partner organizations to engage in business conversations, not selling conversations. Doing so requires a better sales strategy--one that taps into “The Power of Language.” To accomplish that, today’s technology advisors, agents, consulting organizations and service providers need to creatively engage with senior business leaders who can influence or sign off on enterprise level deals. It's not what you say in these conversations, but what you can find out from them that matters most.

In this exclusive Channel Partners Conference & Expo Sales Workshop, attendees will learn how to engage senior-level decision makers so they can earn the coveted opportunity of addressing the “Decision Committee.” Learn what it means to move conversations forward, as opposed to closing for the next meeting. Hear from John Klymshyn, who developed the Klymshyn Methodology for selling and has authored such books as “How to Sell Without Being a Jerk,” and “The Ultimate Sales Manager’s Guide.”

In this sales workshop, participants will hear how hundreds of millions of dollars in sales have resulted in the channel by sales and channel professionals who have adopted this philosophy and skillset.

Key Takeaways include:

• Understanding invitation vs. permission
• How to distinguish yourself from your competition
• Them and their future, not you and what you sell
• The long-term view… and what to do today
• The Magic 250
• A unique thought process for lead qualification
• Approaching (and staying with) the Decision Committee

You’ll learn at this workshop how to conduct successful sales conversations for the 21^st century, regardless of the technology you’re trying to sell. This is a can’t-miss for channel sales leaders, and other channel leaders interested in helping their organizations sell more.