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April 13-16, 2026
The VenetianLas Vegas, NV

2026 Agenda

Accelerating Sales Success: How Vendors Can Help Partners Close More Deals

Julian Jacquez  (President & COO, BCN)
Dave Raffo  (Sr. Conference Editor & Community Manager, Informa Connect)
Michael Bubernack  (Co-Owner and CEO, ET&T, Wildix Partner)
Carlos Belloso  (Chief Revenue Officer, SouthLight Services)
Location: Level 1 (Lower Level), Marco Polo 801
Date: Wednesday, April 15
Time: 12:45 pm - 1:15 pm
Pass Type: Expo + Keynote Pass, Premium Pass, Standard Pass - Get your pass now!
Session Type: Deep Dive
Vault Recording: TBD
Wildix
BCN
SouthLight Services

Technology advisors face unprecedented sales challenges: lengthening cycles, declining new client acquisition, and difficulty expanding wallet share with existing customers. The most successful channel partners have discovered that closing more deals requires leveraging comprehensive vendor support that transforms every stage of the sales process.


This dynamic panel session brings together suppliers who have developed sophisticated programs specifically designed to help technology advisors overcome persistent sales obstacles while building more profitable, predictable revenue streams. These vendors understand that your success is their success, and they've cracked the code on partner sales acceleration through proven enablement strategies that directly impact deal closure rates.


You'll explore sophisticated deal registration and partner protection programs that safeguard commissioned opportunities, innovative co-selling models where vendor expertise enhances credibility, and vendor-backed financing options that eliminate budget objections during economic uncertainty. Beyond traditional sales support, these vendors will demonstrate strategic account mapping, cross-selling frameworks, and renewal optimization strategies that maximize lifetime customer value.


Leave with immediately actionable strategies and specific vendor programs that can transform your advisory practice results.