2024 Agenda

Cloud marketplaces are continuing the rapid evolution of how today's technology buyers are consuming services and software. Leaders of channel organizations must not only leverage cloud marketplaces run by the hyperscalers but also understand the details of these transactions and what drives them, or they will get left behind. Cloud marketplaces have clearly shifted from being transaction vehicles to becoming a leading revenue channel for software and services providers of all sizes and industries. Quality, convenience and security are driving this trend, along with simplified billing and other benefits. Industry estimates have some ISVs driving 20% of their revenue from marketplaces, with some high performers generating as much as 50%. Channel partners must adapt to this new method of product and service consumption by and for their customers and exert influence as buyers increase their spending with cloud providers. In this session, attendees will hear from cloud marketplace leaders, experts, partners and others who will dissect the landscape and help partners future-proof their business models by taking advantage of the benefits of marketplaces.