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Although her childhood ambition was to become a veterinarian, Kristy somehow walked right past the biology labs and landed in computer labs. She soon found her interest in technology became a career path. Is there a better industry for someone who loves to talk than voice over IP? After many years of evangelizing and sometimes force-feeding VoIP, Kristy found her niche. Providing purpose-built hosted PBX and SIP trunking solutions for the SMB market is her element. She can summarize what she does in two areas: 1) Translating technology for prospective customers so the solution fits into their current business and adds value. She's a strong believer that implementing new technology into a business doesn't have to be disruptive. 2) Or working with partners to layer solutions into their current product offering. Her objective is to add additional revenue streams without an extensive change to a partner’s core business. Of course, there’s all the behind-the-scenes magic she manages every day, but launching new products, building complex IP telephony solutions and creating strategic partnerships are what gets her excited.