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As a highly experienced private equity professional, Cheryl Strom brings a range of capital choices to business owners, management teams and advisors. Utilizing growth capital, non-control capital, majority-stake equity partnerships, full acquisition, and debt for small and middle-market businesses, Strom helps companies and clients. During her more than 17 years with The Riverside Company, she has led the firm’s origination initiatives with deal source firms and referral sources based throughout the Midwestern United States. She and a team of 16 origination professionals across North America establish new stand-alone companies, also called platform companies, and find and complete add-on acquisitions which enable Riverside's portfolio companies to expand by adding new product lines, service offerings or geographies.