Salwa ventured into the technology sector after a long run in the entertainment industry. She spent years developing strategic marketing plans and promotions in the music industry for several prominent artists, management and music companies. Salwa was approached by the Disney-ABC Television Group to work in media relations and communications during the height of the Disney Channel, where she worked with myriad up-and-coming actors and musicians. Salwa spent over a decade in the technology industry leading marketing for master agent WTG and AppSmart. She has developed innovative strategies to grow and foster vendor and agency relationships. She also created a new standard for events that has been adopted throughout the industry. Salwa has a bachelor's degree in business marketing from California State University, Northridge.