Speakers

In 1991, after a 15-year career as a lobbyist on Capitol Hill, Bill Power and Greg Praske founded Association Resource Group (ARG). ARG initially focused on selling affinity programs to national trade associations headquartered in the Washington DC area.

As an agent of Allnet, and a subagent of an AT&T SDN contract holder, Power learned the business via the school of hard knocks. Those hard lessons were a catalyst to the formation of The Alliance Partners in 1997. The organization was initially created as an informal “caring and sharing” group, but quickly evolved into a structured, collective sales and marketing engine made up of 17 of the most successful channel partners in the industry. In 2007, Power became full-time CEO of the Alliance. In 2020, he joined with several agency leaders to form Technology Channel Sales Professionals, where he serves as President.