2026 Speakers
Seth Penland, Founder & CEO, Bluewave Technology Group
Seth Penland is the Founder and Chief Executive Officer of Bluewave Technology Group, a technology advisory platform built to bring clarity and confidence to complex technology decisions. Since founding Bluewave in 2016, Seth has grown the company from a single advisory practice into an industry leading advisory platform, uniting more than 25 technology advisory businesses through strategic M&A and aligning them under a common operating model.
Under Seth’s leadership, Bluewave operates through its Assess–Advise–Advocate blueprint, which is a structured approach designed to rigorously assess client environments, provide objective guidance, and actively advocate through sourcing and execution. By integrating centralized solution advisory, client advisory, and execution support, Bluewave delivers consistency and accountability while preserving deep domain expertise.
Prior to Bluewave, Seth held advisory roles at leading financial institutions such as J.P. Morgan, Bank of America and Wells Fargo as well as sales roles at WebEx Communications. Seth holds a BS in Applied Economics from the University of San Francisco and an MBA from The University of Chicago Booth School of Business.