Channel Futures 2023 Co-Channel Influencer of the Year Craig Patterson is senior vice president of Global Channels at Aryaka Networks. He leads the company’s channel strategy worldwide, enabling alignment across partner sales and marketing teams and programs in North America, Europe, Africa and the Middle East (EMEA) and Asia-Pacific (APAC). Patterson is an award-winning channel leader, who also has been named a Channel Futures Circle of Excellence Award Winner (2022) and a Top 20 Channel Leader in Networking and Connectivity (2022). He joined Aryaka Networks as channel chief and vice president of sales – Americas in September 2021. He led go-to-market strategies within the agent, reseller and distribution channels in North America, including the launch of the Aryaka Accelerate Global Partner Program.
Prior to Aryaka, Patterson was the west division vice president for Lumen’s indirect channel. In this role, he led all sales and revenue strategy for a $1 billion organization within the Lumen channel partner program and managed more than 100 sales professionals. Before joining Lumen, Patterson was a founding member of the Level 3 channel partner program, where he grew revenue from $0 to $500 million over 15 years. Throughout his career, he has successfully launched and scaled indirect programs throughout North America, Europe, Latin America and Asia.
Patterson holds a master's degree in technology from Ball State University.