Speakers
Louise McEvoy, Vice President, Trend Micro
Louise McEvoy is a proud “Trender” and has worked at the company for 10 years. Her professional “brand” is channels and cyber, as she’s spent the majority of her career focused here. In her current role, Louise is responsible for Trend’s US Channel Sales business, including the national channel program, which supports Trend’s 10k+ US-based partners. Her team manages Resellers on a regional and national level and enterprise-level services. Louise recognizes that the market is rapidly changing, including the channel and she’s been focused on developing a modern approach to the channel business. This includes Trend’s approach to Cloud-based resellers and services partners, global scale partners, AI-forward partners, including recognizing new partner profile types that are changing how the channel goes to market. She’s especially proud of the company’s channel awards; including the AWS Global Partner Award (2022) and Canalys’ #1 placement in their Champions in Cybersecurity Leadership Matrix; proving that the hard work that’s gone into developing a channel Marketplace strategy and evolving our traditional approach has been valued by the industry. Previously, she worked for IBM, most specifically on the Mergers & Acquisitions (M&A) team; managing corporate due diligences and integrating acquired companies into the business. Louise has received recognition for her work in the channel; including CRN Channel Chief (2019-2024), CRN Women of the Channel, including their Power 100 category (2019-2024), Forzadash Top Channel Leaders (2022), Channel Futures Channel Influencer Award (2023), and Channel Focus Women’s Advocacy Awards (2024) Rounding out her channel role, she’s also a member of Channel Executive Council for the top channel chiefs in the US; as well as a board member on the Baptie & CO Women’s Leadership Council. In her personal life, she’s one of a few women who have taken up high-altitude mountaineering as her passion, climbing the highest mountains in the world, including the summit of Mt. Everest in May 2018. She completing the “7 Summits”, the highest mountain on each continent, within the next year, with one elusive mountain remaining! Louise is dedicated to helping others reach their “summit” and has spoken to many schools, women’s leadership teams, and organizations on that topic, knowing that sometimes the hardest things in life are also the most fulfilling.