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Andra Hedden is Chief Marketing Officer at Marketopia, the premier B2B marketing and lead generation agency for technology companies. Andra has over 16 years of experience in marketing and business development and 12 years of experience focused specifically on the IT channel. She has deep expertise and passion for helping technology service providers realize their growth potential and vendors drive growth through partner recruitment and enablement. Over the past six and a half years, Marketopia has evolved from a team of two to over 100. Her passion has created an organization recognized as a three-time Inc. 5000 award winner and ranked among the Tampa Bay Best Places to Work. Being an entrepreneur may be 24/7, but when she is not working on the business, you will find her on the water with friends and family soaking up the Florida sun.