Anthony Graziano is worldwide head of channel marketing for Logitech. He is responsible for partner and alliance marketing strategy, Logitech partner program marketing including MDF investments and execution, channel marketing communications, channel events and the Logitech partner portal. The crux of his work entails leading the marketing strategy and execution for Logitech’s channel and alliance business committed to providing partners with the highest level of support to develop, market, sell and deliver innovative, industry-leading personal and team workplace and collaboration solutions for business.
An IT channel veteran with professional experience in various disciplines including demand generation, advertising, market strategy, strategic and tactical marketing roles, Graziano has more than two decades of leadership and expertise in sales, customer service, marketing, product marketing, partner management and partner success.
Before joining Logitech, Graziano served as vice president, portfolio marketing for TD Synnex. There he was responsible for all marketing-focused vendor partners, strategic alliances, community and sales relationships for the Americas region. He was also responsible for all marketing programs supporting endpoint and advanced solutions, cloud, security and next-gen technologies.
Prior to the merger of Synnex and Tech Data, Graziano served as vice president, vendor marketing, endpoint solutions, Americas at Tech Data, responsible for the marketing and demand generation to accelerate go-to-market growth initiatives of workspace transformation, anytime/anywhere digital workforce and next-generation collaboration and smart signage solutions.
Graziano holds a bachelor’s degree in business administration from the University of Phoenix and contributes to Logitech’s global DE&I initiatives as co-lead for LogiPride, Logitech’s LGBTQ+ employee resource group (ERG).