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Agenda | Channel Partners Conference & Expo 2022

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Barb GoworowskiChief Operating OfficierJS Group

As COO of the JS Group, Barb Goworowski makes sure the company can deliver the ultimate client experience: clients that are delighted with the work we do and that our team of professionals has what they need to make it happen.  In addition, she is the queen of all things channel marketing – marketing to and through channel partners is her idea of fun! From identifying the right target to crafting a unique message platform and driving demand, she leads the process and produces strong, measurable results. JSG’s motto of #savethechannel is the ultimate #growthhack – a strong and engaged channel is the ultimate growth weapon. 

Barb’s experience spans the world's leading organizations.  Executive global marketing positions with Ameritech, Motorola and Zebra Technologies helped her grow as a professional and continue to evolve her craft. Creating marketing organizations in venture and private equity-backed start-ups provided her the opportunity to become a lean, mean marketing machine.  While most of her experience is in telecom and technology, she has worked across many vertical markets, including manufacturing, supply chain, retail, hospitality, education, health care and government.