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Channel Partners Conference & Expo 2023

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Juan FernandezGlobal Channel ChiefHacWare

Juan Fernandez is global channel chief for HacWare and chief encouragement officer for The MSP Growth Coalition. Throughout his career he has been invested in improving processes and procedures, and empowering individuals to be successful while delivering business outcomes via technology. An early-stage investor in software startups, Fernandez co-founded The MSP Growth Coalition which built a scalable framework that enables business owners to scale their MSPs. He recently architected the design of and built a multimillion-dollar MSP that ranked consecutively ranked one of the fastest-growing IT companies in the industry. He also co-authored “The MSP Handbook,” a guide for small businesses and their personnel to implement the strategies needed to build great businesses and careers.

Fernandez’s passion is to help move the channel forward. He is one of a select few to have written the CompTIA A+, Network + and Security + tests. He also sits on CompTIA’s subject matter expert technical advisory board. He is dedicated to creating effective scalable business models and educating others on his “Making IT Simple” approach. He has developed education and service strategies around XaaS and CXaaS to make technology simple, flexible, adaptable and responsive to the needs of the modern business.

After winning MSP Shark Tank for best security and services presentation, Fernandez developed an all-inclusive security and device-as-a-service model that created a framework for channel and MSP models.

Fernandez currently sits on the CompTIA North American Executive Council, ConnectWise Share Partner Advisory Council and CompTIA Infrastructure Certification Advisory Committee. He has worked with many channel companies to develop the future of technology and as-a-service models.

Fernandez was a member of the inaugural Channel Futures DE&I 101, was a Channel Futures Channel Influencer in 2022 and received CompTIA’s 2022 Industry Advisor Leadership award.