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As head of marketing for CELLocity, Mike Collado is responsible for guiding the company’s go-to-market strategy and for establishing awareness and demand for their solutions in the marketplace. Before joining CELLocity, Collado was co-founder of Mindshare Advisors, a boutique strategic marketing agency which helped clients achieve launch, growth and exit goals. Prior to that, he was recruited by executive leadership at Corning’s Optical Communications division to reestablish the company as the leading in-building wireless provider. Previously, he oversaw marketing at SOLiD where, during his tenure, the company’s revenue grew more than 12 times.Collado has served on multiple industry association advisory boards and is an author, blogger and frequent speaker at technology conferences and webinars.