Kim Chau is the vice president of enterprise marketing for T-Mobile for Business.She is responsible for driving growth for the company’s enterprise segment. This includes demand generation, vertical marketing, events, field marketing, analytics, content marketing and partner marketing. She also oversees the executive briefing centers.
Prior to joining T-Mobile, Chau held marketing leadership positions at Ericsson, ATT, Microsoft, PCS and Sierra Wireless. Most recently, she held the position of vice president and general manager of marketing for Zones, a global IT solution provider. She drove the overall marketing strategy to develop the brand and generate demand as well as collaborating with ecosystem partners to grow the sales pipeline and incremental revenue.
Chau’s results included brand development, product marketing, channel partner management, and go-to-market (GTM) across B2B in the IT industry. She launched global product lines across NA/LATAM, EMEA, China and APAC, managing multimillion budgets and international teams. She received the MD&M Most Innovative Award and and was a Spark Design semifinalist.
Chau is passionate about building a brand and developing marketing programs leveraging marketing strategies to drive execution excellence. She holds a bachelor’s degree in electrical engineering from Texas A&M University, an MBA from California Southern University and a Master Certification in marketing strategy for executives from Cornell University. She is also a candidate for a doctorate in business administration.