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Agenda | Channel Partners Virtual 2021

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Luis AlvarezPresident & CEOAlvarez Technology Group

Luis M. Alvarez is President & CEO of Alvarez Technology Group, Inc. (ATG), a technology services provider that delivers security, Internet-of-Things (IoT) and managed information technology solutions. ATG was founded in 2001 in Salinas, CA, in the heart of the fresh food agricultural sector and embraced IoT solutions early on, before the rest of the IT service industry, providing their clients with consultation and integration services. Taking advantage of the growing opportunity in the cannabis industry after the legalization of adult-use by California, Luis rolled out a new company division, Veo Verde Technology (, dedicated to cannabusiness. Veo Verde Technology specializes in delivering a stack specifically tailored to the cannabis industry, including video surveillance, access control, cybersecurity, IoT and industry-specific applications.