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Agenda | Channel Partners Conference & Expo 2021

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What’s In a Name: The Rebranding of Master Agents

Brandon Knight  (VP, Advanced Solution - Contact Center, Telarus)

Dave Dyson  (CEO, Eclipse Telecom)

Jamaal Savwoir  (VP, Partner Experience, Intelisys)

Craig Galbraith  (Executive Editor, Channel Futures)

Adam Knudsen  (Vice President of Sales Operations , TBI)

Location: Level 3, South Seas Ballroom A

Date: Wednesday, November 3

Time: 12:35pm - 12:55pm

Pass Type: All-Access, CP Conference, Expo-Only, MSP Summit Conference

Session Type: Keynote

Track: Keynote

Vault Recording: TBD

Channel thought leaders are advocating the renaming of master agents to position their value in a more meaningful way while moving away from words that have insensitive undertones. Everyone agrees that brokerage and sourcing firms we have come to know as master agents need to change their nomenclature, but to what? The Xposure Inclusion & Diversity Council has suggested a move to “technology services distributors.” But the industry faces a challenge: Can there ever be agreement on a new way to describe these organizations given all the marketing, legal and contractual issues involved in such a change? In this session, we will examine the issue from all sides.