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Channel Partners Conference & Expo 2023

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Using The Current Economic Climate to Your Advantage

Ron Lovern  (Executive Vice President, Triton Networks, LLC)

Jason Rincker  (Chief Revenue Officer, Stronghold Data)

Neil Medwed  (VP Corporate Development and M&A, Meriplex)

Len DiCostanzo  (CEO , MSP Toolkit)

Location: Level 2, The Venetian Ballroom F

Date: Monday, May 1

Time: 2:15 pm - 2:45 pm

Pass Type: All Access, CP Conference, Digital Only, Expo Only, MSP Summit Conference

Session Type: Keynote

Track: Keynote

Vault Recording: TBD

Every business leader (and armchair CEO) is obsessed with talk of recession, rising interest rates, layoffs and falling equity prices. The same is true for your customers whether they are CIOs of Fortune 500 companies, midmarket IT leaders or the proprietors of small businesses on Main Street, USA. Customers are understandably worried and could jump ship if someone comes along with better pricing, solutions or strategy. So, what should every partner do at this moment? The first step is to take stock of the value you provide customers by analyzing how it is articulated via your sales team, your brand and marketing materials. Every MSP leader must help customers understand how technology can help them navigate the current economic climate, optimize existing IT investments and create efficiencies or lower costs. Sounds like Tech Sales 101, but this panel of experts will tackle the biggest economic challenges one by one to create a game plan you can use to respond to the current environment of inflation, layoffs, spending cutbacks and reduced IT staffing. MSPs can capitalize on current conditions with the right formula and responses.