2025 Agenda

With AI rapidly becoming an essential tool for managed service providers, it's crucial to understand both the transformative potential and the associated challenges. This session will explore how AI can enhance IT support, from automating ticket management to improving customer service. CrushBank CTO David Tan will dive into the risks of relying on generic AI models compared with specialized solutions tailored for MSPs. Additionally, he will discuss the untapped opportunity for MSPs to resell AI services to customers, positioning AI as a new revenue stream while providing clients with cutting-edge solutions. In this essential session, partners will learn how AI can elevate their MSP business and offer new value to a wide range of customers.