2026 Agenda
Unlock the Channel Opportunity Through Microsoft Marketplace
As customers shift towards becoming AI‑first, Microsoft Marketplace is a critical growth engine for scaling and going to market, together. This session shows how Marketplace empowers differentiation through the industry’s largest catalog of AI apps and agents, while offering deal mechanics to power channel‑led sales. Learn how channel partners are operationalizing Marketplace to increase their business velocity, shorten sales cycles, and unlock co-sell opportunities.
