2025 Agenda

Optimizing the lead lifecycle is essential for MSPs to drive business growth. In this session, we will guide attendees through that journey from initial contact to conversion while highlighting critical stages and touch points. This process begins with defining your ideal customer profile (ICP) and targeting key decision-makers. Hear strategies for marketing to leads at each stage, from awareness to decision, using content marketing, search engine optimization (SEO), search engine marketing (SEM), and social media engagement. This session will help channel leaders discover ways for marketing and sales teams to work better together to maintain engagement with leads by continuously providing value and building trust. Attendees will learn how to implement lead-nurturing campaigns with personalized follow-ups and automated email sequences. This will give you actionable insights to enhance your lead generation and conversion efforts, driving more monthly recurring business. Whether you are a senior leader, mid-level manager or individual contributor, hear takeaways from David DeCamillis, a veteran channel executive who has built a career around marketing excellence.