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Channel Partners Conference & Expo 2023

View, browse and sort the Channel Partners Conference & Expo agenda by session type and pass type.

Transform Your Marketing, Gain a Competitive Advantage with AI

Allison Bergamo  (Principal, Bergamo Marketing Group)

Location: Level 2, Titian 2204

Date: Tuesday, May 2

Time: 11:20 am - 11:55 am

Pass Type: All Access, CP Conference

Session Type: Conference Session

Track: Business of the Channel Track

Vault Recording: TBD

Channel partners of every kind need to understand and leverage AI-powered marketing tools or they will be left behind. Such tools empower marketers to deliver the personalization and experiences that consumers expect while enhancing creativity, innovation and decision-making. By intelligently automating routine tasks, AI frees next-gen marketers to focus on more strategic priorities and lead their companies' digital transformation initiatives. Channel leaders must understand how to use AI in three key areas: personalization, revenue acceleration and gaining actionable insights from their data. In a recent study, 51% of respondents said AI is critically important or very important to their marketing success over the next 12 months. However, most respondents said a lack of education and training is keeping them from adopting AI. That's about to change. Google’s CEO has said, "Al is probably the most important thing humanity has ever worked on.” Don't get left behind, get started with AI today. Succeed in the era of intelligent automation. This session will put everyone in the channel on the path to marketing AI success.

Attendees will learn:

  • The types of business outcomes that AI can help you achieve.
  • What AI is and why you should adopt it.
  • How to find and evaluate AI technology vendors.
  • How to identify AI use cases and garner quick wins.
  • Ways in which AI can transform your marketing and your career.