Channel Partners Conference & Expo 2023

The technology advisor/agent channel faces a unique mix of opportunities and challenges. The partner model is enjoying more attention from vendors and investors than ever before. Customer are turning to them instead of less flexible partners and direct sales efforts from vendors and communications providers. A growing number of businesses are even turning to agents for complex business-oriented problems such as contact center and cybersecurity. But this opportunity is putting pressure on technology advisors as they invest resources and capital to fuel growth. Evolving to meet customers’ new technology needs requires investment and hiring, something these historically small-staffed companies haven’t done much. Owners of these channel partner firms that have primarily sold communications services must now take a close look at their businesses and assess their long-term vision. This keynote will feature members of The Channel Futures Technology Advisor 101 who represent the thought leaders in the channel partner ecosystem. They will tackle the tough questions of how to scale, add revenue streams beyond the traditional commissions, bolster recurring revenue and even the big issue of whether to remain independent or cash out. Our all-star TA 101 panel will discuss the most pressing issues of the day in an interactive keynote session you don’t want to miss.