2025 Agenda

There is a quiet revolution happening in the channel today and, surprisingly, it does not revolve around technology. Suppliers and partners, who for years have faced challenges leveraging the potential of market development funds (MDF), are coming to grips that a new era in MDF is upon us. Today’s leading and emerging suppliers and vendors invest huge amounts of time, money, staff and energy developing portals, creating co-brandable assets, and publishing program guides. Those efforts are intended to help channel partners find new customers, solidify relationships and grow their sales. While they have their challenges, these programs can help partners access funding and support they would not have otherwise, so it's important to understand how MDF programs work and how to maximize their potential. In this session, attendees will discover how to get the most from vendor marketing programs along with strategies for bridging communication gaps and show how to create a culture of MDF success. Mojenta founder Angela Leavitt will review data, strategies, and case studies that demonstrate exactly how these issues can be resolved.