2025 Agenda

In this no-BS talk, LastTech CEO Brad Lassiter will crush the myth that better technology alone equals better business outcomes. The truth is, too many MSPs are obsessed with pushing the latest platforms and tools, while business owners are drowning in jargon they don't understand or care about. This talk is about business technology alignment, a concept that cuts through the noise and focuses on what really counts: using technology to drive business results. Partners will learn how to stop overwhelming clients with tech talk they don't need and start speaking their language to drive business growth, productivity, and outcomes. Lassiter will show how partners can elevate from being "just the IT guy" to a trusted advisor who guides clients to use technology as a strategic asset instead of a distraction. It's time to take the reins and become indispensable by understanding that success doesn’t come from selling more IT -- it comes from delivering real, measurable business outcomes.