2025 Agenda

With experts predicting a $4T opportunity for AI, partners must transform their businesses to that of true trusted technology advisors. When it comes to AI, technology advisors must prepare for intense sales training so they can emerge as thought leaders in the burgeoning AI market. This is no time to sit on the sidelines but to understand how to leverage AI to advance security, cloud, CX and contact center practices just to name a few near and dear to the heart of partners focused on communications, collaboration and connectivity solutions. The time is now to carefully select the strategic AI partners to build your business around in the coming year. Relegate the tactical ones to the back burner so you can invest in suppliers that matter. In this session, attendees will hear from leading suppliers who have true AI-powered solutions that can change the course of customer conversations. Gain insight into how to transform single sales into enduring partnerships that produce recurring revenue streams. Today’s most strategic vendors vying for your attention will help your TA business stay at the forefront of innovation by arming you with insights that keep customers ahead of the curve and coming back for more. Hear how you can infuse your go-to-market strategy with new messaging and value while equipping yourself and your team with the tools needed to retain clients and grow your business exponentially. Attendees will hear from strategic vendors who are pure play AI providers and others integrating AI into their platforms. Vendors will present their product roadmaps and show specific examples of how trusted advisors can use AI to improve sales, marketing, customer service, and operations within the channel.