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Mike Crosby (Executive Director, Industry Analyst, Circana (formerly IRI and The NPD Group))
Location: Level 2, The Venetian Ballroom J
Date: Monday, May 1
Time: 2:45 pm - 3:20 pm
Pass Type: All Access, MSP Summit Conference
Session Type: Conference Session
Track: Business of the Channel Track
Vault Recording: TBD
Economic headwinds are creating both challenges and opportunities throughout the B2B technology channel. How you as a channel partner navigate a challenging year will vary based on several factors including agility in responding to changing business conditions, strength and diversity of your services portfolio and ability to effectively target and engage prospective customers. This session will focus on SMB specifically, highlighting buying trends, buying partners and technology adoption by sector vertical, based on data from Circana. Mike Crosby, Circana's B2B technology industry analyst, will leverage the company’s Vertical Reseller Tracking Service to share key category performance, pricing and mix trends, and insight regarding which sector verticals will offer the biggest opportunities and risks in 2023 and beyond.