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Sales Training for Agents & Tech Advisors: Master Today's New Selling Techniques: Complex Security Sales: Hacking Sales to Land Whales

Stephen Semmelroth  (Sr. Director of Security, AVANT)

Location: Level 1 (Lower Level), Casanova 603

Date: Tuesday, March 12

Time: 2:15 pm - 2:50 pm

Pass Type: All Access, CP Conference - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Channel Partners Conference & Expo is launching a new workshop designed for sales and business leaders at agent and technology advisors who want to drive organic growth and demand generation. At the Channel Partners Sales Workshop, executives will gain actionable insights, practical tools and innovative guidance to help drive their organizations to new heights. Channel partners need to stay abreast of the latest sales techniques and best practices to maintain high-performance sales teams that deliver customer-led growth. Today’s channel partner sales leaders and managers must broaden the scope of their skill sets to help customers understand the benefits of game-changing new technologies such as AI as well as the myriad innovations in contact center, UCaaS and business-class connectivity from today’s telco and cable companies. Gain access to the latest thinking on how to meet the demands of the future. Avant is collaborating with Channel Partners Conference & Expo to help partners build future-ready sales skills.

2:15PM – 2:45 PM

Complex Security Sales: Hacking Sales to Land Whales

Today’s mainstream agents and technology advisors focus much of their sales activity on large corporations or enterprise accounts. It’s truly the land of tech and connectivity opportunity, where customers need to consult with experts, outsource services and seek those who can help them become more efficient and secure. Let’s face it, the world of enterprises sales, which really means complex sales, is a good place to be in terms of bigger revenue opportunities and challenges. But it can be hard to know where to begin, especially when it comes to security sales. Agents and tech advisors who sell to the enterprise or want to sell to large corporations must understand that it’s not about selling products but delivering outcomes. This requires agents to understand where the customer wants to go and who to work with at the company to get them there safely and securely with multiyear contracts.