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Sales Training for Agents & Tech Advisors: Master Today's New Selling Techniques

Brent Wilford  (Channel PR, Sr. Director of CX & UC)

Kim Staro  (Channel Director, Avant)

Location: Level 1 (Lower Level), Casanova 603

Date: Tuesday, March 12

Time: 10:45 am - 11:55 am

Pass Type: All Access, CP Conference - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Channel Partners Conference & Expo is launching a new workshop designed for sales and business leaders at agent and technology advisors who want to drive organic growth and demand generation. At the Channel Partners Sales Workshop, executives will gain actionable insights, practical tools and innovative guidance to help drive their organizations to new heights. Channel partners need to stay abreast of the latest sales techniques and best practices to maintain high-performance sales teams that deliver customer-led growth. Today’s channel partner sales leaders and managers must broaden the scope of their skill sets to help customers understand the benefits of game-changing new technologies such as AI as well as the myriad innovations in contact center, UCaaS and business-class connectivity from today’s telco and cable companies. Gain access to the latest thinking on how to meet the demands of the future. Avant is collaborating with Channel Partners Conference & Expo to help partners build future-ready sales skills.

Agenda:

10:45 AM – 11:15 AM

Mastering Prospecting for New Business

For channel partners (agents and technology advisors) working to achieve breakout performance in sales, this session will provide a formula for success. Elevating sales performance requires knowledge, skill and discipline. In this training module, attendees will explore strategic targeting techniques, personalized outreach strategies and effective prospecting methods. This will not only help channel partners identify and approach potential new clients but also pave the way to creating lasting and loyal customer relationships. Many of today’s agents take prospecting for granted or focus too much on their existing customer base. Mastering the latest in prospecting techniques is critical to improving pipeline and ensuring long-term success for your organization.

Speaker: Kim Staro

11:25 – 11:55 AM

Understanding Today’s CCaaS Sales Cycle

Agents and technology advisors have countless choices when it comes to new connectivity solutions to add to their sales portfolio. Every day brings new opportunities, service and product introductions from new and established players. When looking for adjacencies to your existing business, CCaaS stands out as an opportunity worth exploring more deeply. The first step is understanding the customer’s journey when it comes to CCaaS and your role in guiding them along the way. No two customer journeys are the same, but there are some basic building blocks for every channel partner to master when it comes to building a proven, repeatable process. Attendees will gain insight on the CCaaS sales cycle and customer journey from an industry expert who can help everyone understand what they need to learn, the prospecting phase, qualifying leads and closing deals based on demonstrating CCaaS insight your rivals cannot match.

Speaker: Brent Wilford