2025 Agenda

Channel partners of all kinds face the constant challenge of standing out in a crowded market. This session offers a comprehensive roadmap designed for senior leaders who want to become the best-known and most trusted partner in their field. Leaders will discover how to transform their business from just another technology advisor into the go-to expert in their area. The presentation outlines the B2B buyer's journey, revealing how to strategically position your company’s reputation at every stage of the decision-making process. With the average B2B purchase requiring 27 interactions, channel leaders will learn how to stay top-of-mind through multiple touchpoints - from digital ads and social media to personal outreach. This session will help attendees build strategies to keep IT buyers engaged without overwhelming their team. Hear best practices for creating compelling content that resonates with tech decision-makers, including video marketing, client testimonials, and thought leadership pieces. Your brand and reputation are impacted by a variety of channels, including Google searches, LinkedIn, email, SMS, and in-person events, to create a cohesive and impactful presence. Today’s channel executives in the C-suite need to be comfortable with those practices to ensure they are reaching potential clients at every turn via multi-channel marketing. Participants will leave with a toolkit of strategies they can implement immediately to outpace their competition and establish their reputation as a leader in their markets.