2025 Agenda

This session is designed for senior leaders of technology advisory firms who want to create an exceptional value proposition for their organization. In today’s competitive market, all your employees should know how to articulate your company's value with confidence that you’re all about solving customer pain points and providing a unique benefit competitors can’t match. Crafted well, a value proposition, which serves as the foundation of your reputation, helps your team attract and retain the ideal clients. In this session, senior leaders will learn how to create effective value propositions that are more literal than aspirational. Learn how they should be written from your ideal client's perspective that will position your services as the solution to customer pain points. Your reputation is dependent on the value your company provides. An effective value proposition describes the precise experience and benefit prospective clients can expect from working with your organization. Channel partners need to understand how critical investments in reputation management are to their success. Whether running an established or emerging technology advisor or partner business, this session will provide ideas and examples to boost your reputation, awareness and lead generation success. This expert-led session will help attendees: Understand the value of an effective value proposition, develop a unique value proposition for their company, identify and craft your prospective buyer personas, create your organizational core brand/reputation message and pinpoint your specific core brand value.