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Amy Bailey (Owner, Unusually Unusual Consulting)
Jerry Goldman (President, CEO, Select Communications)
Christopher Jones (AVP Channel Sales, AT&T, ACC Business)
Tony Cheng (President & CEO, Netstar, Inc.)
Location: Level 2, The Venetian Ballroom J
Date: Tuesday, May 2
Time: 2:15 pm - 2:50 pm
Pass Type: All Access, CP Conference
Session Type: Conference Session
Track: Business of the Channel Track
Vault Recording: TBD
Every channel partner knows that leads are the holy grail when it comes to growing sales but struggles with how to get them and how to pay for them. In this session, channel partners will hear from industry experts as they discuss lead source types and what is working for a wide range of partner business models. There are so many organizations — just scan those hawking leads on LinkedIn -- looking to sell lists to partners and provide lead generation that the landscape can look confusing to anyone. Purchasing lists from third parties can produce mixed results so it is worth the time to have strategic discussions with your technology and communications providers about joint-lead generation and leveraging their lists. In this session, speakers will share the findings of partners who have experimented with lead-gen and figured out what works for them. There is nothing like learning from fellow partners in the trenches, some of whom are using third-party call centers. Perhaps that’s right for you. We will also explore new tools like Monster Connect. Join us for a lively panel discussion and walk away with fresh ideas to grow your business.