Join us for a fireside chat featuring three industry veterans who have successfully navigated the complexities of digital transformation while adapting to the rapidly evolving B2B buyer landscape. We have all heard or read reports of the slow ROI from early AI implementations and disappointing returns on digital transformation. What channel partners need is an understanding of the reasons why and what to do today.

Dr. Ron Glickman, CIO, change leader, professor and author, brings unique insights from leading digital initiatives at one of America's most beloved retail brands. Glickman and Walt Carter, renowned author and thought leader in business transformation, will share practical strategies, hard-won lessons, and actionable frameworks for driving successful digital transformation projects. Rounding out this panel of thought leaders is veteran IT leader Brad Sexton, CIO of Terribles, who oversees the IT strategy for the $1.5B company which operates more than 300 sites across four states.

Hosted by technology advisor and acclaimed podcaster David Wright, founder of Disruptive Innovators, this thought leadership session will explore:

The New Buyer Reality: How B2B purchasing behaviors have fundamentally shifted and what it means for your business.
Digital Transformation That Delivers: Moving beyond buzzwords to implementations that create real value.
Lessons from the Trenches: Real-world case studies of what works (and what doesn't) in digital transformation.
Future-Proofing Your Strategy: Building adaptable systems and processes for continued success.

Attendees attending this session will come away with frameworks for assessing digital readiness, strategies for overcoming common implementation challenges, and a roadmap for building internal buy-in for transformation initiatives.