2026 Agenda
MSP Peer Group Session: Business Model Evolution
Where MSP leaders navigate the future of their business models together.
Attention Attendees: This peer group session is designed for those in leadership roles at MSPs with 5 to 50 employees. Owners, C-Suite, sales and service managers are all welcome, as space permits, who want to hear advice and best practices from their peers on business model evolution. It is a closed-door session where conversations are held in complete confidence. A professional peer group facilitator will moderate the discussion to ensure all voices are heard. No vendors, suppliers, or distributors are permitted—only operators of MSP/IT services providers.
Client needs are shifting. AI is everywhere. Talent is tighter than ever. The MSP model is evolving at lightning speed, and what worked five years ago won't carry you forward. This session is a candid conversation for leaders who are thinking beyond day-to-day operations and want to position their businesses for what's next. Come to engage with leaders who want to lead change, not chase it.
Guided by Steve Alexander, CEO of MSP-Ignite, a national peer community helping MSPs evolve with purpose and performance, this session explores the real changes affecting pricing, service mix, and client expectations. You'll hear what others are trying, where they're winning, and where they're struggling to adapt.
During this session, attendees will engage in direct peer discussions about emerging trends and strategic decisions, along with real-world examples from MSPs already adapting their business models to today's realities. Join this collaborative space to test your ideas and sharpen your strategy with immediate peer input.
All attendees will leave with the following:
• A clear view of where the MSP model is heading
• Ideas to modernize your services, pricing, and positioning
• Insight into how your strategy compares and where it may need adjustment
Limited capacity. Pre-registration recommended. Must meet qualifications. Walk-ups may not be accepted. Premium pass holders receive priority selection.