2026 Agenda

In this session, channel partners will discover how to double their managed services capacity without increasing headcount. Does that sound too good to be true? It’s not. This fact-based discussion will deliver actionable, business-transforming insights that prove it’s possible.

Led by Brett Jaffe, CEO of MSP+, this forward-thinking session will showcase how the most innovative managed service providers use automation to create momentum by design rather than by accident. Through real-world examples and client success stories, attendees will learn how outcome-driven automation planning can reduce resolution times, eliminate repetitive tasks, and deliver predictable, measurable service outcomes. Jaffe will guide participants through a step-by-step process for identifying automation opportunities, assessing their impact on margins, and driving organization-wide adoption.

Key takeaways include:

• Building automation as a strategic asset rather than a technical project.
• Designing workflows focused on outcomes instead of tickets.
• Measuring automation ROI through profitability and client satisfaction.

This session challenges the traditional "grow-by-hiring" model, offering channel partners new strategies for achieving sustainable growth and velocity. Attendees will leave inspired and equipped with a practical framework to scale smarter, deliver faster, and accomplish more with their existing teams. In an industry moving at lightning speed, true velocity isn’t just about motion—it’s about multiplication.