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Agenda | Channel Partners Virtual 2021

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Marketing Mistakes You're Making & How to Fix Them

Mayka Rosales-Peterson  (Channel Strategy Manager, Telesystem)

Maggie Miller  (Sr. Manager, Content Marketing, Tanium)

Andra Hedden  (CMO & Owner, Marketopia)

Amy Bailey  (Senior Vice President of Marketing, Telarus)

Date: Tuesday, March 2

Time: 3:25pm - 3:55pm

Session Type: Conference Session

Vault Recording: TBD

Channel partners are great at many things—deciphering complex technologies, helping customers solve business problems with information and communication solutions and managing multiple partnerships. But they are not always known for their marketing savvy. Well, this star-studded panel of experts is going to help every channel partner truly become a master of marketing that can change the course of their businesses. Let’s face it, 2020 was a strange year for marketing initiatives but one that will also result in permanent changes. Hear from these experts on what partners should be doing to take their marketing strategies to new heights in 2021 in face of the ongoing global pandemic. Panelists will share key their thoughts, lessons learned from what partners did wrong in 2020 and offer their takeaways and advice for becoming a marketing force on a regional, national or global level.