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Agenda | Channel Partners Conference & Expo 2021

View, browse and sort the Channel Partners Conference & Expo agenda by session type and pass type.

LinkedIn: The Ultimate Social Media Tool For B2B Marketing

Matthew Solomon  (CEO)

Location: Level 3, South Seas Ballroom C

Date: Monday, November 1

Time: 2:15pm - 2:50pm

Pass Type: All-Access, MSP Summit Conference

Session Type: Conference Session

Track: Business of the Channel

Vault Recording: TBD

For senior channel leaders who want to run circles around the competition consider the power of LinkedIn as a marketing and sales tool. In fact, it could be the ultimate social media tool, but it is often overlooked and underutilized by the sales and marketing teams inside partner organizations or when working with vendors on MDF-supported marketing campaigns. For partners who are looking to grow their business and schedule more calls with targeted buyers LinkedIn is the place to be to make important connections with decision makers. In this session, a channel expert who has helped partners succeed in the art of social selling and improve their marketing efforts will discuss the following:

  • Curating well thought out connections
  • How to drive conversations
  • How to build the relationship
  • Finding the right buyers on LinkedIn
  • Content creation