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Why Partner Experience (PX) Is Finally Getting Its Due: Practical Tools To Elevate Your Bottom Line

Mark Tina  (Vice President - Indirect & Partner Channel Sales, Verizon Business)

Location: Level 2 (Main Level), Keynote Room, Venetian Ballroom F

Date: Tuesday, March 25

Time: 12:20 pm - 12:40 pm

Pass Type: All Access, CP Conference, Expo + Keynote, MSP Summit Conference - Get your pass now!

Session Type: Keynote

Vault Recording: TBD

Verizon Business

The technology that businesses need to run their day-to-day is always evolving, but really should be more intuitive by now. With a plethora of often overlapping but not always complementary tools at our disposal, work can sometimes feel more complicated than it was 20 years ago. Business owners are already tasked with wearing multiple hats; CTO shouldn’t have to be one of them.

This talk with Mark Tina, Channel Chief and Vice President of Indirect Partner Sales for Verizon Business, will detail how innovating the Partner Experience (PX) is at the root of solving this problem to ensure our customers are getting the most out of their tech stack and that we can all be Channel Forward. From reducing friction points by optimizing AI and network security, to increasing the positive interactions we have across the industry with partner-first programs and resources, this keynote will illustrate how building partner relationships and trust through better education opportunities and ecosystem experiences translates to better customer experience and, ultimately, increased sales.