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Agenda | Channel Partners Virtual 2021

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It's (Past) Time for a Business Plan with Erick Simpson

Erick Simpson  (Founder & Chief Strategist,

Date: Tuesday, March 2

Time: 12:10pm - 12:30pm

Session Type: Conference Session

Vault Recording: TBD

Leaders of solution and service provider organizations face a unique set of challenges and opportunities when it comes to developing the right business plan. Refining that plan will help overcome obstacles and accelerate business growth. To achieve success and profitability, channel partners must have a clear understanding of their target customer and that customer's changing needs. They must also focus on how to adapt overall product and service marketing and sales strategies to exploit new opportunities. This will help organizations achieve their target financial milestones — which are, hopefully, realistic. In this session, attendees will learn how to develop effective business plans that incorporate a thorough analysis of market conditions, including competitors. The result will be a road map for business growth and success in 2021 that is simple and easy to execute.