2027 Agenda

Understanding customers’ challenges is the key to winning and keeping their business. This revealing panel features IT leaders—including CIOs and technology decision-makers from enterprise, midmarket, and small business environments—sharing candid insights on budget priorities, purchasing behaviors, and AI adoption strategies. Hear directly from buyers about what influences their vendor selection, how economic pressures shape technology investments, and where AI fits into their digital transformation roadmaps. Panelists will discuss pain points, expectations from channel partners, and emerging needs that create opportunities. MSPs and technology advisors will leave equipped with actionable intelligence to refine sales approaches, enhance service offerings, and build stronger customer relationships.