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Thierry Depeyrot (EVP, Coro, Bain and Company)
Location: Level 2, Titian 2204
Date: Tuesday, May 2
Time: 10:45 am - 11:20 am
Pass Type: All Access, CP Conference
Session Type: Conference Session
Track: Business of the Channel Track
Vault Recording: TBD
While B2B suppliers have reconfigured their sales operations to adapt to uncertain economic times, few have extended those actions to their channel partners. These partners tend to be small and vulnerable to economic shocks. Join Bain's Thierry Depeyrot as he explains what commercial leaders can do now to protect their partner ecosystem and invest in future growth. Economic downturns create an opportunity for winners to pull away from the pack during and after a recession. This session will outline an action plan that channel leaders can implement short-term and long-term to win during times of economic uncertainty. These actions include setting up a win room, protecting margin to optimize ROI and tuning up the partner value proposition. This action plan is a step-by-step method to protect the business today while retooling for the future. Hear the market trends that will be exacerbated by economic uncertainty while learning where ISVs and OEMs are investing, where they are seeing success and what they are looking for in their partners.