Terry Hedden (CEO, Marketopia)
Location: Level 3, South Seas Ballroom C
Date: Tuesday, November 2
Time: 10:15am - 10:50am
All-Access, MSP Summit Conference
Business of the Channel
Vault Recording: TBD
Every channel partner knows that in order to get the sales they want and the profit they deserve it requires good sales leads. It is an age-old story and conundrum. In this session, channel marketing experts will attempt solve the industryâ€™s greatest riddle and help those leaders who are struggling to attain their organizationâ€™s sales goals. Attendees will learn why relying on word-of-mouth referrals to feed the sales engine is depending on the undependable and a recipe for frustration at the least and disaster at worst. Senior channel leaders will learn how to identify the top KPIs (key performance indicators) for their sales team. The conversation will then shift to the marketing activities needed to achieve your companyâ€™s lead-gen requirements.